Advertise on Netflix via Programmatic

Place your brand alongside Netflix’s most-watched content. Programmatic buying gives you access to the platform’s ad-supported tier, reaching a global audience in a high-attention, lean-back viewing environment.

Why Netflix?

The numbers don't lie

Into Watching

Netflix members are more attentive 3 hours into watching than when they first start

41h

Spend Monthly

Netflix ad-tier members in the US average 41 hours of monthly watch time

Higher purchase intent

Brands who advertise on Netflix receive 3x higher purchase intent lift over the CTV average.

2.9x

Higher recall

Sponsorships on Netflix drove 2.9x higher recall than an equivalent linear TV ad.

1.9x

More likely to be seen

Netflix Ads members are more likely to search your brand or visit your website than linear TV, YouTube and other streamers.

Ad experience

Ads members rate Netflix #1 for the ad experience, better than any other streamer or video service.

Netflix Ad Formats

Ads That Command Attention

Video Ads

Reach audiences wherever they watch. Seamlessly featured, ads on Netflix maximise reach, visibility and engagement, with :30 spots driving 1.5x higher recall than linear TV. (MediaScience, 2024)

Pause For Dramatic Effect

Savvy Sponsorships

QR Codes

LIVE Events

Video Ads

Reach audiences wherever they watch. Seamlessly featured, ads on Netflix maximise reach, visibility and engagement, with :30 spots driving 1.5x higher recall than linear TV. (MediaScience, 2024)

Pause For Dramatic Effect

Savvy Sponsorships

QR Codes

LIVE Events

Programmatic Tools

Suggested

DSP's for Netflix

Suggested

DSP's for Netflix

Interface displaying various application icons and names in a grid layout, with options on the left side.

DV360

Amazon

DSP

Buy Netflix inventory through DV360 deals and run it alongside YouTube and other CTV, with Google audience targeting and one view of reach and frequency.

Amazon DSP

Target Netflix viewers through Amazon DSP, using purchase behavior data and Amazon’s audience segments to reach high-intent consumers across screens.